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How to outsource your lead generation effectively

There is a time in most companies’ life, when they need to make a difficult decision – to outsource their lead generation to another company (usually an expert in the field) or to do their lead generation in-house, hiring their own team for the job.
Yes, both choices have their strengths, but if you decide to take the path of outsourcing, […]

Tech Support – supporting your product over the phone

Whether your product is a software, a home appliance or something else, it needs some kind of technical support, which your company (as a manufacturer) should provide. The technical support is vital for a product’s life, but this is not the only benefit – customers like responsive support and their feedback can be quite useful whether you develop a new […]

First Call Resolution Rate – How to Measure it The Right Way

Measuring First Call Resolution (FCR) precisely is not an easy task. The good thing is, customers don’t care if or how you measure FCR, they just want you to achieve it.
However, this doesn’t mean measuring FCR isn’t important, so don’t sweep it under the rug just yet. By getting the exact metrics for your FCR, you will find out if […]

Guaranteed ROI with telemarketing

Living and working in the Information era, marketers have a lot of options when it comes to marketing tools. Automation systems, content and social media marketing and many additional inbound channels. But one of them seems to be preferred for both quality and quantity of results – the telemarketing.

But don’t get us wrong – the quality telemarketing can complement all […]

How First Call Resolution affects Customer Satisfaction

Customer satisfaction and FCR (first call resolution) have an obvious correlation with one another. When FCR increases, customer satisfaction increases as well. Of course, the opposite is also true – if FCR rates drop, the customer satisfaction will also decrease. That’s why, the most effective call centers monitor their FCR rate and take the needed measures if this vital metric […]

Cold Calling Works Just Fine

Most people connect the phrase “cold calling” with something unpleasant, whether they make or receive the call. Most of the times, agents that don’t like to do cold calling justify their refusal by saying that it doesn’t actually work. But the thing is – cold calling works just fine, you just have to do it right.

And to make it work, […]

Quality Leads vs. Quantity of Leads

One of the biggest challenges companies face nowadays is generating high-quality leads for their sales department. Most CMOs are under increasing pressure, because lead-generation is actually one of the most important processes a B2B company should develop, because providing your sales force with quality leads means staying in business.
But if lead generation is so important, then why so many companies […]

20 Biggest mistakes when Generating Leads

When it comes to generating leads, marketers must balance between generating as much leads as possible and generating actual quality leads that will turn into sales. There is a fine line between those two methods, because quality leads are easier to convert into sales, but without a sufficient number of leads, converting enough prospects into customers is difficult.
However, most marketers make the mistake […]

20 Biggest mistakes when Generating Leads

When it comes to generating leads, marketers must balance between generating as much leads as possible and generating actual quality leads that will turn into sales. There is a fine line between those two methods, because quality leads are easier to convert into sales, but without a sufficient number of leads, converting enough prospects into customers is difficult.
However, most marketers […]

5 Smarter Ways to Approach Cold Calls

Picking up the phone and trying to make a sale to someone who doesn’t know you is a tricky process. It is called cold calling and takes a lot of time and effort to master. The truth is, most people in marketing and sales dread cold calling, however, it is one of the most powerful sales tools, when done right. […]