Telemarketing – your secret weapon

When you want to generate quality leads, you have one effective secret weapon on your side – telemarketing.

Many will claim that the telemarketing is old as the world and it has no place in the modern marketing, but companies, that have truly realized generating quality leads is one of the most important things when you want to stay in business, will […]

Telemarketing – your secret weapon

When you want to generate quality leads, you have one effective secret weapon on your side – telemarketing.

Many will claim that the telemarketing is old as the world and it has no place in the modern marketing, but companies, that have truly realized generating quality leads is one of the most important things when you want to stay in business, will […]

The 3 Laws of Turning Leads into Sales

Leads are a great way to attract a new business and expand on the market. However, turning leads into sales might be a bit of a problem for some companies. It might be timing or the quality of the leads, but some companies just can’t respond to leads fast enough.

The results from a recent surveys show that the average time […]

Short-term planning can harm your lead generation

Every company wants new customers as soon as possible. Most of those companies do something about it – they generate quality leads and contact the right prospects in the right time. Sometimes, customers find the company by themselves, because of their urgent need for their product or just because they saw some information online.
But this isn’t an everyday occurrence and […]

6 Things that Ruin Your Lead Generation

You want more customers, but your lead generation doesn’t seem to bring them in? Well, the problem, most probably, is something that prevents your lead generation efforts from being effective. Let’s check out the most typical reasons causing you to fail in generating high quality leads:

Fail to plan properly – it is hard to reach out to your customers if […]

4 underestimated benefits of telemarketing

Telemarketing is one of the most vital parts of a lead-generation process. If you want to settle as many appointments as you can, fill all the seats of an event, or fill a database with prospects – look no further than the telemarketing. It’s the most direct and effective way.
But the thing is, telemarketing can be utilized in many ways, […]

How to outsource your lead generation effectively

There is a time in most companies’ life, when they need to make a difficult decision – to outsource their lead generation to another company (usually an expert in the field) or to do their lead generation in-house, hiring their own team for the job.
Yes, both choices have their strengths, but if you decide to take the path of outsourcing, […]

Guaranteed ROI with telemarketing

Living and working in the Information era, marketers have a lot of options when it comes to marketing tools. Automation systems, content and social media marketing and many additional inbound channels. But one of them seems to be preferred for both quality and quantity of results – the telemarketing.

But don’t get us wrong – the quality telemarketing can complement all […]

Quality Leads vs. Quantity of Leads

One of the biggest challenges companies face nowadays is generating high-quality leads for their sales department. Most CMOs are under increasing pressure, because lead-generation is actually one of the most important processes a B2B company should develop, because providing your sales force with quality leads means staying in business.
But if lead generation is so important, then why so many companies […]

20 Biggest mistakes when Generating Leads

When it comes to generating leads, marketers must balance between generating as much leads as possible and generating actual quality leads that will turn into sales. There is a fine line between those two methods, because quality leads are easier to convert into sales, but without a sufficient number of leads, converting enough prospects into customers is difficult.
However, most marketers make the mistake […]