How Lead Generation can be Beneficial for Your Company

Generating quality leads has many benefits for a business, the biggest one being reaching more potential customers. However, to be able to use lead generation as effective as it can be, you need to understand what it is and how it works.

What is lead generation?

Lead generation is the process of generating contacts for potential customers, which can lead to a […]

How to Convert Online Leads to Sales

Yes, online leads are pretty much one of the greatest sources of new business, but making them pay is a struggle no matter how you look at it. Timing is the biggest problem, when it comes to converting online leads, because most companies don’t have the systems in place to respond to online leads fast enough.

A recent research shows that […]

Lead Generation – The Begginer’s Guide

Have you ever been in the situation, where you’ve finished work, you are basically done for the day and all that is left for you to do is kick your feet up, put on a nice tv show and just do nothing. When suddenly the phone rings and on the other side of it, someone claims he has an important […]

4 Lead Generation Tactics That Are Fun and Effective

The general ways marketers generate leads is through lead lists, social media, mail marketing etc. There are also many additional ways to generate leads using more of a nonstandard and creative approach. Integrating these tactics into your marketing mix can give you this extra thing that can put you in front of your competitors and help you stand out of […]

How Lead Lists (Don’t) Work pt.2

In the first part of our article about lead lists we explained what exactly lead lists are and how do marketers acquire them. Now, we will get to the bottom of the problem and see how the led lists work. Or don’t work…

How can list buying go wrong?

1. You can lose credibility with your ESP (Email Service Provider) – every […]

How Lead Lists (Don’t) Work part.1

As a significant part of the whole business machine that is your company, the marketing department runs on fuel. And this fuel is called leads. But in order for the department to do its job effectively, it needs not just any leads, but the quality ones. So, most marketers use one practice that might look like a good idea, but […]

The Building Blocks of Quality Lead Generation

Considering the ever-changing landscape of modern business and competition, it is fair to say that companies need to put some more effort in their lead generation. This can happen by using the service of trained professionals, who can have technical in-depth conversations with prospects and make around 70 calls per day. These specialists should be able to nurture a lead […]

3 Benefits to Outsourced Lead Generation

The perfect situation for every business is getting on the straight line to success. In reality, though, things are much more difficult, because of the many obstacles businesses are stumbling upon on the road to revenue. However, some hurdles can be easily avoided by outsourcing parts of your business to professionals. The lead generation department is such part, and we […]

Outsourced vs. In-House Lead Generation

Recent studies show that 7 out of 10 companies consider high quality leads as their top challenge. When you add to this the fact that outsourced lead generation gives 43% better results than in-house, it wouldn’t be a surprise if you start considering outsourced lead generation for you business. But to get a firmer grasp of why outsourced lead generation […]