The customer communications insights

Improving customer loyalty is the number one target of the customer service, since the beginning of it. But since the customer satisfaction depends on it, you need to level up your customer communications.

Most of the time, customer agents are too busy dealing with problems and complaints and they discard the possibility of proactive customer care – it is the ability […]

How Lead Lists (Don’t) Work pt.2

In the first part of our article about lead lists we explained what exactly lead lists are and how do marketers acquire them. Now, we will get to the bottom of the problem and see how the led lists work. Or don’t work…

How can list buying go wrong?

1. You can lose credibility with your ESP (Email Service Provider) – every […]

The Three Foundations of Customer Service


There is a saying that states “The great product will only take you so far, but the great customer service will take you anywhere”. We take this saying very seriously, so we like to provide our customers with the needed help and their customers with an exquisite service – a great customer service. But what are the main principles of […]

Cold Calling: Best Practices

When it comes to cold calls and lead generation, most companies face the same problem – they don’t know how to get to the right person in the targeted company in order for the call to be effective. Often, the person that needs the product or the service is on different organizational level than the person that can actually make […]

3 Benefits to Outsourced Lead Generation

The perfect situation for every business is getting on the straight line to success. In reality, though, things are much more difficult, because of the many obstacles businesses are stumbling upon on the road to revenue. However, some hurdles can be easily avoided by outsourcing parts of your business to professionals. The lead generation department is such part, and we […]

Top 3 Things Clients Want from Customer Service

As most things, customer landscape shifts constantly. Customers’ easy access to information about vendors, and the erosion of barriers to switching among competitors have combined to create a much more challenging environment for customer service.. Moreover, evidence shows that customers no longer tolerate rushed, rude or ineffective customer service. Instead, they would rather stick with companies that provide satisfying customer […]