How Lead Lists (Don’t) Work pt.2

In the first part of our article about lead lists we explained what exactly lead lists are and how do marketers acquire them. Now, we will get to the bottom of the problem and see how the led lists work. Or don’t work…

How can list buying go wrong?

1. You can lose credibility with your ESP (Email Service Provider) – every […]

How Lead Lists (Don’t) Work part.1

As a significant part of the whole business machine that is your company, the marketing department runs on fuel. And this fuel is called leads. But in order for the department to do its job effectively, it needs not just any leads, but the quality ones. So, most marketers use one practice that might look like a good idea, but […]