When you want to generate quality leads, you have one effective secret weapon on your side – telemarketing.
Many will claim that the telemarketing is old as the world and it has no place in the modern marketing, but companies, that have truly realized generating quality leads is one of the most important things when you want to stay in business, will […]
When you want to generate quality leads, you have one effective secret weapon on your side – telemarketing.
Many will claim that the telemarketing is old as the world and it has no place in the modern marketing, but companies, that have truly realized generating quality leads is one of the most important things when you want to stay in business, will […]
There is no doubt that in the modern world the telephone is one of the fastest ways to grow your sales and a vital part of any marketing strategy. The rapid growth of telemarketing stimulates marketers from all around the world to search for different applications of this tool and include it in their business.
But if you are still wondering […]
There is a time in most companies’ life, when they need to make a difficult decision – to outsource their lead generation to another company (usually an expert in the field) or to do their lead generation in-house, hiring their own team for the job.
Yes, both choices have their strengths, but if you decide to take the path of outsourcing, […]
When it comes to generating leads, marketers must balance between generating as much leads as possible and generating actual quality leads that will turn into sales. There is a fine line between those two methods, because quality leads are easier to convert into sales, but without a sufficient number of leads, converting enough prospects into customers is difficult.
However, most marketers make the mistake […]
Generating quality leads has many benefits for a business, the biggest one being reaching more potential customers. However, to be able to use lead generation as effective as it can be, you need to understand what it is and how it works.
What is lead generation?
Lead generation is the process of generating contacts for potential customers, which can lead to a […]
Have you ever been in the situation, where you’ve finished work, you are basically done for the day and all that is left for you to do is kick your feet up, put on a nice tv show and just do nothing. When suddenly the phone rings and on the other side of it, someone claims he has an important […]
In the first part of our article about lead lists we explained what exactly lead lists are and how do marketers acquire them. Now, we will get to the bottom of the problem and see how the led lists work. Or don’t work…
How can list buying go wrong?
1. You can lose credibility with your ESP (Email Service Provider) – every […]
As a significant part of the whole business machine that is your company, the marketing department runs on fuel. And this fuel is called leads. But in order for the department to do its job effectively, it needs not just any leads, but the quality ones. So, most marketers use one practice that might look like a good idea, but […]
Recent studies show that 7 out of 10 companies consider high quality leads as their top challenge. When you add to this the fact that outsourced lead generation gives 43% better results than in-house, it wouldn’t be a surprise if you start considering outsourced lead generation for you business. But to get a firmer grasp of why outsourced lead generation […]