Most people connect the phrase “cold calling” with something unpleasant, whether they make or receive the call. Most of the times, agents that don’t like to do cold calling justify their refusal by saying that it doesn’t actually work. But the thing is – cold calling works just fine, you just have to do it right.
And to make it work, […]
Picking up the phone and trying to make a sale to someone who doesn’t know you is a tricky process. It is called cold calling and takes a lot of time and effort to master. The truth is, most people in marketing and sales dread cold calling, however, it is one of the most powerful sales tools, when done right. […]
Let’s be honest here, cold calls are a source of angst for the small business owners. They take a lot of time and you end up with one quality lead, if you are very lucky. It’s like 100 to 1 – one lead for every hundred calls you make. See, angst. And you sit there and think ”It shouldn’t be […]