The 3 Myths of Cold Calling

As everything else, the telemarketing world is moving on and evolving all the time. So you shouldn’t be surprised if your cold calling techniques get less and less effective over time. It’s just because they are outdated. So, in order to stay ahead of your game and on top of the competition you will need to change your approach. And […]

Is Telemarketing the right thing for your business?

There is no doubt that in the modern world the telephone is one of the fastest ways to grow your sales and a vital part of any marketing strategy. The rapid growth of telemarketing stimulates marketers from all around the world to search for different applications of this tool and include it in their business.
But if you are still wondering […]

Outsourcing your telemarketing – what you need to focus on

Outsourcing your telemarketing may seem a bit tricky thing to do, because you want to achieve the results you don’t have the people or the finances to otherwise achieve in-house, and you also want to be sure that the outsourcing company you chose is on the same track as you and will represent your company in a way that is […]

4 underestimated benefits of telemarketing

Telemarketing is one of the most vital parts of a lead-generation process. If you want to settle as many appointments as you can, fill all the seats of an event, or fill a database with prospects – look no further than the telemarketing. It’s the most direct and effective way.
But the thing is, telemarketing can be utilized in many ways, […]

How to outsource your lead generation effectively

There is a time in most companies’ life, when they need to make a difficult decision – to outsource their lead generation to another company (usually an expert in the field) or to do their lead generation in-house, hiring their own team for the job.
Yes, both choices have their strengths, but if you decide to take the path of outsourcing, […]

20 Biggest mistakes when Generating Leads

When it comes to generating leads, marketers must balance between generating as much leads as possible and generating actual quality leads that will turn into sales. There is a fine line between those two methods, because quality leads are easier to convert into sales, but without a sufficient number of leads, converting enough prospects into customers is difficult.
However, most marketers make the mistake […]

10 Ways to Improve Your FCR

Once you realize how important the FCR (First Call Resolution) of your company’s customer service department is, you will want to improve it and optimize it. This is because call centers now focus on measuring outcomes, rather than measuring efficiency metrics. In a word, one of the most important metrics you will need to measure is “Did we manage to […]

Customer satisfaction improvement by enhancing your call center

One of the greatest illusions of the modern business is that there is no connection between customers’ call center experience and customers’ loyalty. If you are asking yourself what is the correlation and how does this whole thing work – we will break it down for you in this article.

A recent research analyzed if the customers’ experience with a company’s […]

Lead Generation – The Begginer’s Guide

Have you ever been in the situation, where you’ve finished work, you are basically done for the day and all that is left for you to do is kick your feet up, put on a nice tv show and just do nothing. When suddenly the phone rings and on the other side of it, someone claims he has an important […]

The Building Blocks of Quality Lead Generation

Considering the ever-changing landscape of modern business and competition, it is fair to say that companies need to put some more effort in their lead generation. This can happen by using the service of trained professionals, who can have technical in-depth conversations with prospects and make around 70 calls per day. These specialists should be able to nurture a lead […]