Outsourcing your telemarketing – what you need to focus on

Outsourcing your telemarketing may seem a bit tricky thing to do, because you want to achieve the results you don’t have the people or the finances to otherwise achieve in-house, and you also want to be sure that the outsourcing company you chose is on the same track as you and will represent your company in a way that is both efficient and in consistency with your brand. Well, your concerns are not entirely non-sense, but if you want to make the best for your company’s future and decide to outsource your telemarketing, you will need to focus on these 4 key moments:

1. Set clear goals – what do you want the outsourcing company to achieve? Do you need quality leads? Do you need them to close the sales? Do you need them to collect answers to a survey? Define your expectations and set clear and realistic goals. Then, establish metrics that will help you track whether the goal is accomplished and if not – how close it is. Remember, your outsourced team can only hit the target f they know what the target actually is;
2. The telemarketing should be a part of a campaign – in order for your telemarketing to be successful, it should be a part of a good marketing campaign. The thing is, there should be a way to warm up the prospects to your product, before your team makes the call. This can happen in many ways – with a brochure, social medias, a giveaway, email offer etc. And then, when the agents from the outsourcing company make the call, you will have some continuity, that helps the prospect to open up more to your offer;
3. Sharing your CRM helps a lot – your customer relationship management system contains valuable information about your clients that can be vital for your campaign and the outsourcing company’s part in this campaign. Not only the agents can get additional information on the prospect, but they can make the needed updates and create a clear prospect history. If you don’t have a CRM system, you can discuss this with the outsourcing company and see if they can setup one for you;
4. Provide as much information as needed – you would very much like your campaign to be successful. And since this depends to some point this depends on the company that you outsourced your telemarketing to, you will need to give them information that will aid them in their mission. But don’t overload the telemarketing company with information that is not needed – only provide useful information, so the agents can get up to speed and not waste time in filtering what is needed and what is noise;

Outsourcing your telemarketing to a professional company is a good thing to do if you can focus on the right elements. Remember, the outsourcing company is your partner and acts in your interest, so if you do your part of the job, the good results will be inevitable.

And if you’ve already decided that outsourcing your telemarketing is the right thing to do and you are looking for a professional company that can help you with your campaign – contact us, it’s what we do best.