Living and working in the Information era, marketers have a lot of options when it comes to marketing tools. Automation systems, content and social media marketing and many additional inbound channels. But one of them seems to be preferred for both quality and quantity of results – the telemarketing.
But don’t get us wrong – the quality telemarketing can complement all […]
Most people connect the phrase “cold calling” with something unpleasant, whether they make or receive the call. Most of the times, agents that don’t like to do cold calling justify their refusal by saying that it doesn’t actually work. But the thing is – cold calling works just fine, you just have to do it right.
And to make it work, […]
One of the biggest challenges companies face nowadays is generating high-quality leads for their sales department. Most CMOs are under increasing pressure, because lead-generation is actually one of the most important processes a B2B company should develop, because providing your sales force with quality leads means staying in business.
But if lead generation is so important, then why so many companies […]
One of the greatest illusions of the modern business is that there is no connection between customers’ call center experience and customers’ loyalty. If you are asking yourself what is the correlation and how does this whole thing work – we will break it down for you in this article.
A recent research analyzed if the customers’ experience with a company’s […]
Let’s be honest here, cold calls are a source of angst for the small business owners. They take a lot of time and you end up with one quality lead, if you are very lucky. It’s like 100 to 1 – one lead for every hundred calls you make. See, angst. And you sit there and think ”It shouldn’t be […]
Yes, online leads are pretty much one of the greatest sources of new business, but making them pay is a struggle no matter how you look at it. Timing is the biggest problem, when it comes to converting online leads, because most companies don’t have the systems in place to respond to online leads fast enough.
A recent research shows that […]
Since most people contact customer support regarding a problem they have with the company’s product or service, it is understandable that they might be a bit irritated to some point from the beginning of the conversation. In such situation, the customer service agent should be very cautious to not cause a customer meltdown. However, there are some phrases that can […]
When it comes to cold calls and lead generation, most companies face the same problem – they don’t know how to get to the right person in the targeted company in order for the call to be effective. Often, the person that needs the product or the service is on different organizational level than the person that can actually make […]