5 Ways to Turn New Holiday Customers into Loyal Customers

So, year 2020 is here and it is time to focus on your holiday retail strategy success. Hopefully, you’re having fun time – many sales, giant website traffic, so many new customers and a lot of revenue. Everything that makes Christmas a perfect time for the normal entrepreneur.

However, now is no time to rest, because, as people say – there is no off-day in retail business. Especially if your store is online.

What to do with those newly acquired holiday customers? Well, here are some tips on how to make them your new loyal customers:

1. Reach out – by now you should’ve collected a lot of new contacts from customers over the holidays, so it is now time to put this information to work.

Use your marketing channels to contact new customers and thank them for the interest in your store/company and for doing business with you. Ask them for feedback and opinion on the experience they had doing business with you. Thus you will show them you care about them and their opinion and you will keep the conversation alive.

Follow up early in the year with a promotion for your new customers, newsletters or anything else that will help you stay in front of your customers’ online sight.

2. Listen – as we’ve said before, by now you should have collected a lot of information about your new customers. Now it is time to dig deep in all this data.

But don’t analyze only the information gathered through the holidays, analyze the information gathered though the whole year. Then compare the data to the data from the year before and you will get a clear picture of your customers’ preferences.

If you think that the results are good – ok, this is good news, you are on the right track. But if you find the results rather disappointing – maybe it is time to try a new marketing strategy;

3. Please your customers – again with the customer data collected through the year. Now that you have a firm grasp of your customers’ behavior you can group all your customers into the smallest possible segments according to their shopping habits and shopping history.

Create campaigns that will deliver only the needed and preferred information to your clients. Tailor what they see on your website and in the newsletter you send them.  Keep coming back and stay on top of your customers’ mind;

4. Optimize your clients’ time – if you want to build a loyal audience, you need to make your customers’ shopping experience as fast, easy and reliable as there is online.

Test your online store for glitches and bottlenecks. Check it for surprises, such as unexpected fees and taxes that appear at the end of the order. Make sure your new customers can finish the online transaction as fast as possible, so they can come back and purchase from you again.

Also, check their access to important information such as return and refund policies, customer service links etc.

5. Make them want more – offering the best product on the lowest price is an appealing strategy that will bring a lot of customers, but it is very difficult to put such strategy in practice. If you can’t provide the best quality and the best quantity on the best price, you will need to think of something else that will make the customers return. And this is the customer service.

Always have a professional customer service agent online. He/she can help the customers with their problems and help them navigate the products. The customer service agents will also provide the customers with the needed information, thus giving them a free and easy access to it.

 

Are you happy with your holidays results? Contacts us and we can help you.