External or in-house corporate training?

External or in-house corporate training?

вътрешнофирмени обучения corporate trainingThere are many examples and theories that demonstrate the effectiveness of corporate training. We will not discuss whether to opt for training or not, because this element is a mandatory part of the development strategy of the companies. In this article we will focus on the sources of training, comparing in-house training vs. external specialists.

Many companies have their own work specifics and prefer in-house training. Thus they ensure that their employees will receive exactly the knowledge they need for the job – in general, the sale of a product or team management in a specific department of the company. No matter what, this approach creates efficiency, but is it the most effective one?


The benefits of in-house trainings are many. The most frequently mentioned ones are:

  1. Lower costs compared to an external provider.
  2. The focus is on the specifics of the particular business.
  3. Long-lasting effect – long-term trainings are for building skill habits.

Specifically, they rely on proven training methods, but in many cases do not develop the full potential of the students. This is because the internal corporate training usually gives standard answers to standard questions and the point of view is always the same. This is not good, because in this case skills and knowledge can be applied only in the same situations. If you get out of the template, these techniques will not work. Therefore, using in-house training will get you in a track from which it is difficult to get off – the same problems, the same solutions. No development.

Let’s see how things are with the external training.


External training providers have proven themselves in competition market environment, they have a lot of professional experience, experiences in different businesses and cultivate a variety of different perspectives. These are people oriented towards a particular result, they’ve built lasting and effective training methods applied easily to your private business case and complied with it. They can give you a different perspective on specifics and even the difficulties you may encounter in your field. The best of them use these interactive methods:

  • group discussions
  • roleplays and behavioral analysis
  • questionnaires and polls
  • presentations and video sharing
  • solving case studies
  • tests to check what is learned

Worldwide studies from 2015 show, that long-term outsourcing of training to an external provider increases the efficiency and the ROI is about 75% higher than the one from internal corporate training.

We will also focus on the typical benefits here:

  1. Flexibility – can be carried out both in a room and online. Online trainings are optimized when it comes to costs, in addition you can quickly and easily organize large groups of people scattered in different locations.
  2. Efficient and proven methods of training geared towards efficiency, achieving specific results, which of course, can be measured.
  3. Know-how – in-house trainers can also be trained. Thus creating a training standard – acquired knowledge can be managed and transmitted.

Looking at the the objective, that companies are chasing with corporate training, mainly greater specialization of employees and thus better performance, we are asking each of them to answer the question “Which approach brings better results?”.

In any case, training is a mandatory part of the development of a company that strives for success and growth. Whether you decide to use internal or external training, we believe that we can be helpful. Explore our services and contact us.