12 secrets of online content pt.1
When it comes to online content, there are two important rules – it has to be valuable and should be easy to find (no matter how much quality an online content has, it will stay invisible to the audience if not made easily accessible). With all the content that is published online every second, and all the changes in the Google algorithm, your content has no fighting chance if the above rules are skipped.
How to create online content
Here are some advices and secrets, which will make it easier for you to create and optimize online content:
- Diversity – one of the easiest ways to create interesting content is to avoid monotony. This means, that if you are used to writing articles for a blog that is consisted only of written text, it would be nice to add some pictures, videos, infographics, slideshows, quotes etc. It’s an effective way to spice up your content;
- Use quality to build links – the linkbuilding is very useful technique when created naturally, and not with paid links. An article or a video, which are targeted towards a specific niche, should cause a natural linkbuilding if introduced to an audience, which is interested in the topic – like the industry professionals, for example. This way you can create some quality back links towards your content and word of mouth advertising, as an added effect. Also, Google cleaned up their algorithm to a point, that paid links are very ineffective and prohibited;
- Your content should have a purpose and a target – before you get to creating content, you should check if there is an audience, which will find it interesting and will back link to it or post it on their blog/wall. This is why you should create a list of websites, which are visited mainly by people from your target audience – people that will find your content interesting and useful. Of course, this doesn’t sound very easy, but if successful you will get a lot of benefits;
- Don’t overdo it on the quantity – yes, yes, we know Google prefers the content’s quality as much as the quantity, but this doesn’t mean you should bore your readers to death, flooding them with constant waves of details and unneeded additions. Remember – you create content for the readers, not for the searching engines. Try to keep your paragraphs short and the information clear as possible;
- Create something better – it is normal to use sources of information, when you create content, especially if you want to publish new posts often. But no one likes a copycat. So if you are going to use someone else’s content – build on it. Use the opinion of the writer in a way that it completes yours (or vice versa), or even better – use it as a contradiction to your opinion, just to show both sides of the coin. Add something from yourself, develop the topic further, make it better. If the topic is, say, “10 useful practices in the online marketing”, create a similar article which has 30+ useful practices;
- Research Q&A sections for potential topics – one of the most important things, which you should take into account before creating the online content, is the topic. You need interesting topic, which will be read/watched/shared. One of the best ways to find yourself some topics is reading Q&A sections of websites, which are in your industry, or specialized Q&A websites like ReddIt and Quora. There you can find inspiration from the frequently asked questions which have no clear answer (and you have) or “hot” topics which are easily shared.