10 Ways To Show Respect To Your Customers Pt.2

In our previous article we showed you some of our tips that can help you show appreciation to your customers, which will help you communicate easier with them and thus make them enjoy doing business with your company.

We continue with the rest of the tips in this article. Enjoy.

6. Fix everything that is bugging the customer – in most cases, when you fill a survey for a company you work with, you will find the question “”How can we improve?”. It is the single most often included question in business surveys and it makes quite the sense. However, most companies don’t follow up on the answers of this question and do not take action to actually improve. Change this. Add the question when you communicate with your customers and find out the top 10 issues that they have with your company. Add them on top of your to-do list. Then, fix those issues. Quite simple and effective;

7. Humanize the front line – often companies use programmed front line to get a certain input, maybe include some cross-sell goal or just to meet the customers quota in a certain period. This creates a somewhat one-sided conversation because of the predetermined flow of it. And, sure, this is a good advantage for the company, but things stay differently for the customer. Put people in charge of the front line and train them to listen carefully and understand the customers, to show respect and make the customer feel good about his decision to contact your company. It is true that if you help the customer with his problems you are creating a more loyal and profitable customer;

8. Deliver on your promises – nothing can aggravate a customer more than the corporate memory loss that some companies suddenly get. A promised coupon for a discount that never arrives, an appointment for a repair or something else that doesn’t fall through, because the repair guy doesn’t have the needed tools, a product return that happens frustratingly slow and sloppy. These are just some basic things that customers sometimes need to fight their way through, just to get a decent service. And this is why a client can sometimes doubt in his decision to trust your company. Getting the help they need shouldn’t be a boxing match, it should be easy and fast. So, if you have promised in your return policy a fast and easy process – deliver exactly that;

9. Mistakes happen – right them – no one is perfect and sometimes mistakes happen even though we took care of everything. When this time comes – right the wrong. Noting else makes such a bad impression as a company that makes a mistake and then stays completely oblivious to it or doesn’t take any action to make things right. Apologize when the situation expects it and make sure you get everything right. And more importantly – try to avoid doing the same mistake twice.

10. Believe your customers – when it comes to returning a product, put in a claim or use the warranty service, customers expect the company in charge of the “glitchy“ product to fight back and give them quite a hard time. Because companies like that see such customers as frauds. And we can’t emphasize enough how big of a mistake that is.

Start believing your customers. Most of them will be quite honest about their problem with your product or service. Work to eliminate the question of doubt about your customers’ honesty and you will be surprised how good this will be to your customer service-customer conversation;

Forcing the customer to navigate through organizational charts and jump through bunch of other hoops just to do business with you is unacceptable. All this results in a customer experience that is not planned, in most cases. So the customers start asking themselves “Do I need to do this?” or “Are they even talking to each other there?”. Use our tips to avoid all this or better yet get a professional team to help you with your contact with the customer.

Do you show the needed respect ot your customers? Contact us and see if we can help you.