Customer acquisition & retention

Some call it Customer Acquisition and Retention, Call Center Sales or Telephone Sales. Regardless of the term you use, there’s one set of skills that your sales team has to posses to be successfully acquiring new customers for your business and keeping the old ones on board:

• Self confidence
• Active listening
• Ability to win one’s trust
• Reliability
• Ability to provide adequate response and react on the spot
• Ability to take control of the situation and set the tone of the call

Having the guts to grab the customer by the hand from the very beginning of the call and take them through the whole sales process, while making this such an unforgettable experience that the customer would be willing to make another purchase – right now – just to make the experience last longer.