If your company offers products and services developed for other companies, it means you are working in the B2B field. You’ve probably read a lot about creating content and you’ve noticed that most of the articles on the topic are mainly focused on B2C companies. One part of the information is useful and valid for the B2B market, but there […]
Most people connect the phrase “cold calling” with something unpleasant, whether they make or receive the call. Most of the times, agents that don’t like to do cold calling justify their refusal by saying that it doesn’t actually work. But the thing is – cold calling works just fine, you just have to do it right.
And to make it work, […]
Picking up the phone and trying to make a sale to someone who doesn’t know you is a tricky process. It is called cold calling and takes a lot of time and effort to master. The truth is, most people in marketing and sales dread cold calling, however, it is one of the most powerful sales tools, when done right. […]
Improving customer loyalty is the number one target of the customer service, since the beginning of it. But since the customer satisfaction depends on it, you need to level up your customer communications.
Most of the time, customer agents are too busy dealing with problems and complaints and they discard the possibility of proactive customer care – it is the ability […]
As most things, customer landscape shifts constantly. Customers’ easy access to information about vendors, and the erosion of barriers to switching among competitors have combined to create a much more challenging environment for customer service.. Moreover, evidence shows that customers no longer tolerate rushed, rude or ineffective customer service. Instead, they would rather stick with companies that provide satisfying customer […]