The 20 Most Important Metrics for Content Marketing pt.1
Since traditional marketing kind of lost its touch with reality and digital marketing took the throne, content became one of the most important things to marketers.
By definition, the content marketing is a strategic approach on creating and distributing content that is valuable, relevant and consisting, in order to attract and retain a clearly-defined audience. And to drive profitable customer action, of course.
So, now you have created your content and you need to see how it steps up to the task. You need to know how effective it is. You need to be able to measure it. And to do that, you need to know the metrics. Well, the best way to know the metrics is with the list of the 20 most important content marketing metrics, which we will present you in our article:
1.1. Page views – shows how many hits your content gets and also which piece of content performs better. Measuring page views will get you insights on what type of content your audience likes;
1.2. Unique visitors – shows the overall size of your audience. There will be repeat visitors that will check your content more than once, and this may interfere with your page views, but measuring the unique visitors helps;
1.3. Average time on page – this shows you how much time your audience spends on your page – are they sticking around or they just do some quick browsing;
2.1. Return rate – shows the return visitors vs. the new visitors. You have to find the right balance between these two types of visitors, because both of them are needed for a successful content;
2.2 Bounce rate – this metric shows the time between the entry click and the exit click of the user. If the visitor enters your website on a page and exits your website on the same page, this counts as a “bounce”. It means your content isn’t interesting enough to keep the visiter occupied on your website;
2.3. Pages per visit – this one is kind of the opposite of the bounce rate. It measures the number of the pages your users visit, before leaving your website;
3.1. Social media shares – shows what type of content motivates your visitors to share on the social medias;
3.2. Social media likes – similar to the shares, shows how social media users react on your content;
Continues here – The 20 Most Important Metrics For Content Marketing Pt.2